reallydoing.ityour business AI Brains
Menu
Start With AI Literacy

Get AI-literate before you go all-in on AI.

Foundations and strategic use of generative AI, aligned with EU AI Act Article 4. Module 1 is free.

Get All AccessGet Certified
ai literacy certificate
The Ladder

How growth actually happens here

Most owners start with the certification — because once you’re AI-literate, the rest of the platform makes sense.

1

Get AI-literate

Foundations and strategic use of generative AI, aligned with EU AI Act Article 4. Module 1 is free.

€495 (was €695) — save €200

Get Certified →
2

Get your AI expert team

10 specialized AI Brains + the All C-Suite Brain — CEO, CFO, COO, CMO and more, on call.

See AI Brains →
3

Execute every day

MATIS goals, OKRs, Kanban boards, and daily accountability turn advice into shipped work.

See the App →

How It Works

Each brain is designed with expert-level prompts behind the scenes, so you get professional quality without the learning curve.

1

Join

Sign up for All Access membership in under 2 minutes. No contracts, cancel anytime.

2

Access the Brains

Open any of the 10 specialized AI brains — or the C-Suite Brain for a unified executive view — from CEO strategy to marketing to legal review.

3

Get Answers & Actions

Ask questions, get expert-level guidance, and implement in minutes — not weeks.

 

The Advantage

Why ReallyDoing.it

More than answers. A system that connects practical AI support, structured goals, and daily accountability to help you follow through.

CFO-level pushback, on demand

The CFO Brain stress-tests your P&L, runway, and break-even point before a bad number costs you — no six-figure hire required.

Goals that turn into shipped work

Set goals with the MATIS framework and OKRs, then watch the RPM Execution App turn them into a Kanban board with daily accountability.

A coach that won’t let you slide

The Business Coach Brain gives direct, honest pressure to follow through — not empty encouragement.

One certification, then it all clicks

Start AI-literate with a credential aligned to EU AI Act Article 4, so every brain and every goal after that makes sense in context.

About Us

Founders

Built by people who’ve lived the 95% problem

Philip Rutovitz

Philip Rutovitz

Co-Founder, RPM — CFA

Michiel van de Watering

Michiel van de Watering

Co-Founder, RPM — MMS

Philip spent his career in finance and operations, watching capable teams draft brilliant plans that quietly died in a drawer. Michiel ran his own consultancy and saw the same pattern from the other side: founders who already knew exactly what to do, and still didn’t do it. We built ReallyDoing.it because the missing piece was never more advice — it was AI-backed execution, actually held to account, week after week.

Verify certificate · Listen to the podcast · Our take on AI safety

Listen to Action in Motion

With Michiel van de Watering and Philip Rutovitz.

Choose Your Level of AI Expertise

From a free starting point to a full enterprise team.

Free

€0

Get a feel for the framework

Starter

€29/mo

Full platform for individuals

Popular

Professional

€79/mo

Strategic guidance for founders

Executive

€149/mo

Full C-suite at your fingertips

Team

€249/mo

Multi-user + collaboration

Business

€499/mo

Enterprise-grade with API access

See Full Plan Details →

Ready to Put AI to Work in Your Business?

Join the SMB owners and entrepreneurs who get expert-level answers, on demand, from their own AI C-suite.

Get All AccessOpen the App

7-day satisfaction guarantee · No contracts · Cancel anytime